Welcome! I am a doctoral candidate in the Department of Communication at the University of California, Davis. My research program advances strategic communication through quantitative research methods and computational innovation. I develop AI-powered tools and methods that enable researchers to test persuasive strategies at scale, identify modifiable beliefs for targeted interventions, and create data-driven strategic communication campaigns, while establishing rigorous standards for when and how these tools and methods can be deployed. My work addresses fundamental questions about human-AI interaction while creating practical interventions for public health challenges and pro-social applications.
Before pursuing my PhD, I spent over five years in consumer research and customer experience management, including roles as Director of Customer Experience at Cotopaxi , Customer Research Manager at Maverik, Inc, and Director of Operations at Gigi Pip. This industry experience fundamentally shapes how I approach research and teaching. I'm committed to bridging theory with practice, and I actively maintain industry connections to create opportunities for students through guest speakers and internship partnerships.
Beyond research and teaching, I'm a proud member of "momademia." My dinosaur-loving toddler keeps me grounded and reminds me daily why accessible, human-centered work matters. In my free time, my family enjoys the outdoors through mountain biking, skiing, and canyoneering.
Before pursuing my PhD, I spent over five years in consumer research and customer experience management, including roles as Director of Customer Experience at Cotopaxi , Customer Research Manager at Maverik, Inc, and Director of Operations at Gigi Pip. This industry experience fundamentally shapes how I approach research and teaching. I'm committed to bridging theory with practice, and I actively maintain industry connections to create opportunities for students through guest speakers and internship partnerships.
Beyond research and teaching, I'm a proud member of "momademia." My dinosaur-loving toddler keeps me grounded and reminds me daily why accessible, human-centered work matters. In my free time, my family enjoys the outdoors through mountain biking, skiing, and canyoneering.